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Len [333]
4 years ago
11

Which strategy refers to the creative approach used throughout a campaign, which should flow from the brand's positioning statem

ent
Business
1 answer:
Anarel [89]4 years ago
6 0

Answer:

The correct answer is: Creative strategy.

Explanation:

The creative strategy is the marketing plan a company sets to contribute to the achievement of its goal. Before this step, a study of the target market and customer of the company is necessary so the firm's publishers have an idea of who they are dealing with to introduce the good or service of the company in an engaging form.

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Kiley Corporation had these transactions during 2017. Analyze the transactions and indicate whether each transaction is an opera
OverLord2011 [107]

Explanation:

The cash flow statement includes three types of activities which are listed below:

1. Operating activities: This involves all transactions that after net income impact the working capital. It would subtract the rise in current assets and a reduction in current liabilities, while adding the decline in current assets and an increase in current liabilities.

It would moderate those shifts in working capital. For addition, the depreciation cost is applied to the net income, and the loss on asset sales is added while the benefit on asset sales is deducted

2. Investing activities:  it tracks operations that include buying and selling long-term properties. The buying is a cash outflow whereas the sale is a cash inflow

3. Financing operations or activities : it monitors transactions that have an impact on long-term debt and equity balance of shareholders. Share issue is cash inflow while redemption and dividend is cash outflow.

So, the categorization is shown below:

A) Purchased a machine for $30,000, giving a long-term note in exchange. = non-cash investing and financing activity as it does not involved any cash transaction

B) Issued $50,000 par value common stock for cash = Cash inflow and come under the financing activities

C) Issued $200,000 par value common stock upon conversion of bonds having a face value of $200,000. = non - cash financing activities as it does not involved any cash transaction

D) Declared and paid a cash dividend of $13,000.= Cash outflow and come under the  financing activities

E) Sold a long-term investment with a cost of $15,000 for $15,000 cash. = Cash inflow and come under the  investing activities

F) Collected $16,000 from sale of goods = Cash inflow and come under the  operating activities

G) Paid $18,000 to suppliers = Cash outflow and come under the  investing activities

7 0
4 years ago
Leisure Heating & Cooling installs and services commercial heating and cooling systems. Leisure uses job costing to calculat
marshall27 [118]

Answer:

Instructions are listed below

Explanation:

Giving the following information:

Overhead is allocated to each job based on the number of direct labor hours spent on that job.

At the beginning of the current year:

The estimated overhead= $66,750.

Estimated direct labor hours= 4,450

In November, Leisure started and completed the following two jobs:

Job 101

Direct materials used= $16,000

Direct labor hours used=195

Job 102

Direct materials used= $ 10,500

Direct labor hours used= 72

Leisure paid a $30 per hour wage rate.

A) predetermined overhead rate= total estimated manufacturing overhead/ total amount of allocation base

predetermined overhead rate= 66,750/4450= $15 hour

B) Job 101:

Manufacturing overhead allocated= direct labor hours*predetermined overhead rate

Manufacturing overhead allocated= 195*15= $2925

Job 102:

Manufacturing overhead allocated= 72*15= $1080

C) Job 101:

Total cost= direct materials + direct labor + manufacturing overhead

Total cost= 16000 + 195*30 + 2925= $24,775

Job 102:

Total cost= 10500 + 72*30 + 1080= $13740

4 0
3 years ago
Carter Co. sells two products, Arks and Bins. Last year, Carter sold 14,000 units of Arks and 56,000 units of Bins. Related data
natta225 [31]

Answer:

Variable cost per unit = $64 per unit

so correct option is b. $64

Explanation:

given data

sold Arks = 14,000 units

sold Bins = 56,000 units

products       unit selling price    unit variable cost       unit contibution            

Arks               $120                                $80                              $40

Bins                   80                                   60                                20

to find out

Carter Co.'s variable cost

solution

we get here Variable cost per unit find as

Variable cost per unit = ( Arks unit variable cost ×  sold Arks + Bins unit variable cost ×  sold Bins )  ÷ total sales

Variable cost per unit = \frac{(80*14000)+(60*56000)}{14000+56000}

Variable cost per unit = $64 per unit

so correct option is b. $64

7 0
4 years ago
Unincorporated business and rental activities do NOT pay taxes at the organizational level; rather these types of activities are
zaharov [31]

Answer:

Flow-through.

Explanation:

Flow-through is basically how to limit taxation or avoid double taxation. In terms of business, it is passed to the owner / investors.

4 0
3 years ago
You purchased a bond 69 days ago for $891.26. You received an interest payment of $24.00 56 days ago. Today the bond’s price is
inna [77]

Answer:

1.97%

Explanation:

The formula to calculate the holding period return is:

HPR=(Income generated+(ending value-initial value)/Initial value)*100

Income generated= $24

Ending value= $884.89

Initial value= $891.26

HPR=(24+(884.89-891.26)/891.26)*100

HPR=(24+(-6.37)/891.26)*100

HPR=(17.63/891.26)*100

HPR=0.0197*100

HPR= 1.97%

According to this, the holding period return (HPR) on the bond as of today is 1.97%.

4 0
3 years ago
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