The first thing Karen and Anika should do is to understand the position of competitors by using the positioning process.
<h3>What is positioning?</h3>
The process of positioning refers to the establishment of a business and its products in the market by creating awareness about it. This product positioning helps to create an image of the products among customers.
This product positioning helps the consumers to compare the product with competitors and identify the product with brand value. It also helps to recognize our products with similar products available in the market.
Therefore, Karen and Anika need to understand the position of their competitors if they wanted to provide their services in a market that has already startups and firms.
This helps them to settle the unique value of their products among customers after recognizing the value of competitors' products.
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Answer:
See below
Explanation:
A budgetary fund is an income account and thus a debit balance suggests a deficit on the fund account. This means that governing bodies of City of Goodville have spent more money in their expenditures than they have brought in as income from the fund. This will be recorded as a liability in the balance sheet. Where as a credit balance would be a surplus and recorded as an asset.
Answer:
1- Health
2- Essential
3- Warm feelings and reader benefits.
Explanation:
Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to <u>health</u><u>.</u> Emotional appeals are appropriate when a product is, for example,<u> essential</u> . Whether using rational or emotional appeals, remember to translate cold facts into <u>warm feelings and reader benefits</u>.
For an effective marketing message, it is necessary that rational, emotional or double appeals are correctly directed to the rational and irrational thoughts that the products arouse in the consumer.
For a health product, there must be a rational appeal, as the information contained in the sales message must be real, detailed and secure.
For an essential product, it is important that there is an emotional appeal to create feelings and expectations in the customer that make him want to obtain such a product.
Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.
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I believe its Past Employers. Hope this helps!
Since you are the professional here, I believe that you should talk to the parents and explain to them why your way is the better way. After all, you have studied various schools for dealing with children, and I'm assuming you know what you are doing, whereas the parents often do not. However, if they are not willing to listen to you, you can meet them half way - find a solution that will suit both your and the parent's wishes for the child.