Question

Think of a product that you purchased within the past 6 months

Answer 1

Answer:

Product purchased: a purse

How did you recognize that you needed the product?

Through a need for more space to carry personal items to work.

Where or how do you look for information about alternative products that meet this need (product)?

Buying online is one of the facilities made possible by new technologies, which allows us to choose the product that meets our desires and needs without having to go to a physical store, in addition to the possibility of comparing prices and getting special discounts.

What alternatives did the research process generate and what variables did you use to make the final purchase decision?

The alternatives found were fast fashion sites that offered a bag of the ideal size, with the expected quality and defined average price.

Where did you buy the product and why?

I bought the product at Zara, which is a top quality fashion department store that would meet all requirements and needs with the purchase.

Were you satisfied after using or consuming the product? Explain.

Yes, because the benefits added to the product met my needs and desires.

There are 5 categories of influences as described in your text: economic, psychological. social, culture and ethnicity, purchasing situation. Which one(s) do you think had the greatest effect on your purchase decision? Please explain.

The item that had the most effect on the purchase decision was the psychological and economic item, as the choice of the product was made due to a need for work, but whose purchase decision process took into account factors such as brand, quality and the price of the product.