1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
WARRIOR [948]
3 years ago
12

SME Ads Inc. (SME) Steven Monahan owns SME Ads Inc., an advertising agency. At present, the company focuses on advertising only.

However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success. Refer to SME Ads Inc. In developing the advertising campaign for a client, in which of the following steps should SME include the important selling points or features of the client's products?
A) Identifying and analyzing the industry.
B) Defining the advertising objectives.
C) Creating the advertising platform.
D) Determining the advertising appropriation.
E) Developing the media plan.
Business
1 answer:
Anton [14]3 years ago
6 0

Answer:

SME Ads Inc.

In developing the advertising campaign for a client,

SME should include the important selling points or features of the client's products in the following step:

A) Identifying and analyzing the industry.

Explanation:

It is at this step that the SWOT analysis is carried out.  The client's selling points form part of the client's strengths.  Therefore, during the identification and analysis of the industry in which the client plays a role, its selling points or special features must be prominently developed to achieve great advert value for money.

You might be interested in
"Kim wants to run for the U.S. Senate. Kim experimented with drugs in the 1960s, but has not used any drugs in more than 45 year
marishachu [46]

Answer:

The communication behaviour that kim is engaged in is selective self-disclosure.

Explanation:

Self-disclosure is a process of communication by which one person reveals information about themselves to another. The information can be descriptive or evaluative, and can include thoughts, feelings, aspirations, goals, failures, successes, fears, and dreams, as well as one's likes, dislikes, and favorites.

Selective self-disclosure means self-disclosure but providing only that information which will create a positive image of one person on another.

6 0
3 years ago
A marketing plan includes this marketing objective: "Create positive feelings about our brand." What is the main problem with th
Nesterboy [21]

c. It is not specific and measureable.

i hoped this helped


7 0
3 years ago
Read 2 more answers
The Nixon Corporation’s common stock has a beta of 1.7. If the risk-free rate is 4.8 percent and the expected return on the mark
Archy [21]

Answer:

13.64%

Explanation:

In this question, we apply the Capital Asset Pricing Model (CAPM) formula which is shown below

Expected rate of return = Risk-free rate of return + Beta × (Market rate of return - Risk-free rate of return)

= 4.8% + 1.7 × (10% - 4.8%)

= 4.8% + 1.7 × 5.2%

= 4.8% + 8.84%

= 13.64%

The (Market rate of return - Risk-free rate of return)  is also called market risk premium

6 0
3 years ago
If a Florida strawberry wholesaler operates in a perfectly competitive market, that wholesaler will have a _____ share of the ma
aniked [119]

Answer:

small; standardized; little or no

Explanation:

A perfect competition is when there are many firms in an industry selling standardised or identical goods and services. It is characterised by many buyers and sellers . Sellers have small market share because of the large number of sellers in the market. Prices are usually set by market forces. Sellers cannot influence the price their products sell for , therefore, they are price takers.

There is little or no need for advertising as all firms sell identical goods.

I hope my answer helps you.

7 0
3 years ago
Suppose a stock market boom makes people feel wealthier. The increase in wealth would cause people to desire: a) increased consu
Stels [109]

Answer:

a. Increased consumption , which shifts the aggregate-demand curve right.

Explanation:

When there is a boom in stockmarket which makes people wealthier, people's consumption would increase because of the desire and availability of money to purchase goods, which results in demand curve shifting right.

The boom in the stockmarket means people investment has appreciated hence are able to save and increase their consumption spending.

A shift in demand curve to the right means an increase in the quantity demand of goods and services while a shift in demand curve left means a decrease in the quantity demand of goods and services.

Other factor that could cause increased consumption and shifts in aggregate demand curve right is tax decrease. Tax is a compulsory levy imposed on an individual or an organization by the government.

When there is a tax decrease, people would be able to save more thus increase their desire to consume more hence demand curve would shift to the right.

3 0
3 years ago
Other questions:
  • Raven Company has a target of $70,000 pre-tax income. The contribution margin ratio is 30%. What amount of dollar sales must be
    9·1 answer
  • Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as _______.a. geograph
    6·1 answer
  • A company is considering purchasing a machine for $21,000. The machine will generate income from operations of $2,000; annual ne
    14·1 answer
  • Other things the same, a decrease in the price level makes consumers feel a. more wealthy, so the quantity of goods and services
    15·1 answer
  • Natalie's team needs to make a decision on how to handle a big product recall. People on the team have a lot of strong opinions.
    15·1 answer
  • Widgeon Co. manufactures three products: Bales, Tales, and Wales. The selling prices are $55, $78, and $32, respectively. The va
    14·1 answer
  • i make new beat every months and i record at least three songs in a month. how many beat i make in six months and how many song
    5·1 answer
  • Which of the following does not describe a trial balance? a. Proves that all transactions have been recorded b. Proves the mathe
    15·1 answer
  • Which of these are mathematical laws that help us solve numerical problems? O A decimals O B. graphs O C. formulas OD. percentag
    6·1 answer
  • Estimates of current rates of extinction:_____________
    9·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!