In individualistic cultures, individuals are seen as separate from one another, and independence and self-reliance are highly valued. While in collectivist cultures, individuals are seen as fundamentally interrelated, and group harmony and cohesiveness take precedence over individual concerns.
<h3>
Individualistic cultures</h3>
- Cultures that prioritize an individual's wants over the requirements of the collective as a whole are said to be individualistic. People are viewed as autonomous and independent in this type of culture.
- The views and preferences of individuals frequently determine social behavior.
- Independence, competition, and personal achievement are values that people who live in individualist cultures frequently hold dear.
<h3>Collectivist cultures</h3>
- The wants and objectives of the group as a whole are prioritized over the needs and preferences of each individual in collective cultures.
- In such societies, each person's identity is fundamentally shaped by their connections to other individuals and their relationships with other group members.
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Long term effect was that they didn't have enough money to pay the bills so they eventually had to move or downsize there farms.<span />
<span>Historically, the conventional distribution channels have lacked leadership and power, often resulting in damaging conflict and poor performance.
A conventional distribution channel is a channel with one or more independent retailer, wholesaler or producer. Each is a separate entity but are strictly wanting to maximize their own profits at the expense of the entire channels profits as a whole.</span>
