Well, sport personalities are usually admired by a lot of people for their fame and talent and money. However, some people on the media may make up things or spread rumors about them, especially if they don't like a certain team they are playing on. This influences people because they sometimes want to achieve their goals or are inspired by something they do. However, how someone influences a person is entirely based upon that person.
Answer:
A cultural artifact is a human-made object which gives information about the culture of its creator and users.
