Answer:
business-to- consumer (B2C)
Explanation:
Commerce is a business model which typically involves the buying and selling of goods or products at a given price.
Generally, commerce comprises of four (4) business models and these are;
1. Business to Business (B2B).
2. Consumer to Consumer (C2C).
3. Business to Government (B2G).
4. Business to Consumer (B2C).
A Business to Consumer (B2C) can be defined as a market which typically involves businesses selling their goods and services directly to the end consumers for their personal use.
Hence, the type of business that sells to the end consumer is known as business-to- consumer (B2C).
Some examples of companies that engage in the Business to Consumer (B2C) business model are; Amazon, Goo-gle, Walmart, Alibaba, Uber, LinkedIn, etc.
