Question

You are the assistant to the CEO of a small textile firm that manufactures high-quality premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting to France and has asked you for advice as to the steps the company should take. What advice would you give to the CEO

Answer 1

Answer:

My advice to the CEO would be:

First, make a general assessment of the social, economic, and political climate of France. France is a developed country, so this should not impede entering in the French market, but this kind of analysis should anyway be made.

Second, make an assessment of the business climate in France, taking into account factors like tax policy, economic policy and more improtantly, trade policy.

Third, make a market study of the high-end clothing sector in France. France is a country that has many renowned luxury brands, so competition is going to be stiff no matter what, but the market study could highlight some areas where a different kind of impact could be made.

Finally, develop a strategic plan before entering the French market. This plan can be made taking into account all the information from he previous analysis.