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ser-zykov [4K]
3 years ago
13

What is the meaning of market testing?

Business
2 answers:
egoroff_w [7]3 years ago
8 0

Answer:

B

Explanation:

swat323 years ago
5 0

Answer:

The correct option is;

B. Performing a premarket test before venturing into full-scale production

Explanation:

Market testing is the process of appraising the different scenarios and arrangements that can be encountered and the selection of the most appropriate arrangement that is most favorable for expansion

Market testing involves trials made to answer the following questions;

The level of demand for the marketed  product

The customers demanding the product, and customer opinion about the product, compared to those of the competitor

The expected level of sales

The best form of advertising

The legal requirements

The competitors in the market

Other market reactions to product launch

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3-30 Operating leverage. Cover Rugs is holding a 2-week carpet sale at Josh’s Club, a local warehouse store. Cover Rugs plans to
Leni [432]

Answer:

The step by step answer to your problem is given below:

Explanation:

1A) Break even point for option 1:    

Sales- Variable cost= Fixed cost    

Q* $950-Q*$760= $7410    

Q*$190= $7410  

Q=$7410/$190  

Q= 39 carpets

1B) Breakeven point for Option 2    

Sales- variable cost-rent cost= 0    

Q*$950- $760*Q- (Q*950*10%)= 0    

95Q= 0    

Q= 0

2. At what level of revenues will Cover Rugs earn the same operating income under either option?

Operating income under Option 1 = $190Q - $7140

Operating income under Option 2 = $95Q

We have to find Q such that $190Q - $7140 = $95Q

Q=$7410/$95= 78 Carpets

Revenue= $950 x 78 = $74,100

For Q = 78 Carpets, operating income under both option 1 and 2 will be = $7410

a. For what range of unit sales will Cover Rugs prefer Option 1? b. For what range of unit sales will Cover Rugs prefer Option 2?

For Q > 78, say 79 carpets:

Option 1 gives operating income= (190*79) - 7410= $7600

Option 2 gives operating income= 95*79= $7505

So color rugs will prefer Option 1.

For Q < 78, say 77 carpets:

Option 1 gives operating income= (190*77) - 7410= $7220

Option 2 gives operating income= 95*77= $7315

So color rugs will prefer Option 2.

3. Calculate the degree of operating leverage at sales of 65 units for the two rental options.

Operating Leverage= \frac{Contribution margin}{Operating Income}

= Contribution margin per unit x Numbers of Carpet Sold= Contribution Margin

Under Option 1,

Contribution Margin per unit= $950-$760=$190,

Operating income= $190*65-$7410= $4940.

Degree of Operating Leverage= \frac{190*65}{6175}

=2.5

Under Option 2,

Contribution Margin per unit= $950-$760-$760-0.10*$950=$95,

Operating income= $95x65-$0= $6175.

\frac{95*65}{6175}

=1.0

4. Briefly explain and interpret your answer to requirement 3.

The degree of operating leverage helps managers calculate and anticipate the effects of fluctuations in sales on operating income. The calculation in requirement 3 show that when sales are 65 units, a % change in sales and contribution margin will result in 2.5 times that % change in operating income for option 1. But the same % change in Option 2 because there are no fix costs attached in option 2.

6 0
3 years ago
Barbara is a producer in a monopoly industry. Her demand​ curve, total revenue​ curve, marginal revenue​ curve, and total cost c
maks197457 [2]

Answer:

D

Explanation:

Profit is Maximize when MR = MC

since MR=40 - 0.5Q

and  MC= 4

Therefore:

40-0.5Q = 4

-0.5Q = 4 - 40

-0.5Q= -36

divide through by -0.5

Q = 72

since Q = 72

from Q = 160 - 4p

72 = 160 - 4P

-4p = 72 - 160

-4P = -88

divide through by -4

P = 22

5 0
3 years ago
An intelligent enterprise uses _________ to answer marketing questions, which leads to effective marketing decision.
Semenov [28]

Answer:

Observational

Explanation:

hope it helps brainliest pls

3 0
2 years ago
Why are banks willing to lend funds to people?
padilas [110]
<span>Because interest income is usually the largest component of a bank's income, specifically for a commercial bank. (Investment banks earn more from fees and trading.)</span>
4 0
4 years ago
Read 2 more answers
Department S had 500 units 70% completed in process at the beginning of the period, 7,600 units completed during the period, and
Rudik [331]

Answer:

7,727 units

Explanation:

According to the scenario, computation of the given data are as follows:

Department S beginning = 500 units

Completed % in process = 70%

Total completed during period = 7,600 units

End of period = 900 units 53 % completed

So, we can calculate the units of production using FIFO method.

Check attachment for the Solution.

The attachment is attached below.

3 0
3 years ago
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