Answer:
The correct option is;
B. Performing a premarket test before venturing into full-scale production
Explanation:
Market testing is the process of appraising the different scenarios and arrangements that can be encountered and the selection of the most appropriate arrangement that is most favorable for expansion
Market testing involves trials made to answer the following questions;
The level of demand for the marketed product
The customers demanding the product, and customer opinion about the product, compared to those of the competitor
The expected level of sales
The best form of advertising
The legal requirements
The competitors in the market
Other market reactions to product launch
