If this is the complete question,
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its ________, which is an important element of its overall _______ strategy.
A. target market; positioning
B. value proposition; positioning
C. value proposition; perceptual mapping
D. value proposition; segmentation
E. value proposition; targeting
The answer is.
In communicating the unique customer benefits of various product to its target segments. Thermos is defining its target market, as an important element of overall positioning strategy. According to Investopedia, it is defined as the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts.
Answer:
a.
Explanation:
According to my research on purchasing decisions and factors, I can say that based on the information provided within the question this is an example of how experience can narrow a customer's perceptions of the value of a product's differentiated features. Since after having hands on experience with the compact, fuel-efficient Japanese import, Anthony began to realize that the Luxury SUV's "value" wasn't really there or "worth it" in his opinion.
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The answer is C. Produced and consumed in one country.
Goods that are created and used domestically are not imported goods because imported goods means coming from other country, it's not also exported goods since it is not exported to other county. Rather it is being produced and used of the same country.
Answer:
E. They are problems and resources that most people have experience with or can relate to.
Explanation:
- Such problems and resources are most commonly found in day to day lives. People can easily relate to them as they are simple and common in the workplace.
- They are associated with the resources of particular problems. This making them a subject of practice it becomes easy to use them for teaching and other purposes. Such as enlightenment and giving advice.
