Question

Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.

Answer 1

Four groups of participants were brought to view the video. The first group were dog enthusiasts. They liked the toy before and after the video. Group 2 liked the toy before they saw the video. Group 3 liked the toy better after the video. Group 4 didn’t care at all