Answer:
transnational
Explanation:
A business strategy sets the overall direction for the business because it focuses on defining how a business would achieve its goals, objectives, and mission; as well as the funds and material resources required to implement or execute the business plan.
A transnational strategy can be defined as a set of planned actions through which a company focuses on establishing other branches in foreign markets. Thus, there exist some level of centralization, cooperation and interdependence between its headquarter, branches, subsidiaries and retail stores.
This ultimately implies that, a transnational strategy simply involves companies adopting the following approach;
I. Focusing efforts on ensuring local responsiveness.
II. Aggressively reducing operational costs.
III. Systematically transferring ideas and innovations among subsidiaries.
Hence, companies following the aforementioned approach are considered to be following a transnational strategy.
