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grandymaker [24]
3 years ago
6

Algonquin Books partnered with Barnes & Noble to offer a unique _________. If you purchase one of 12 paperback books publish

ed by Algonquin, you can choose one of 12 e-Books for $3 (a much lower price than a regular e-Book). The goal is to increase traffic in bookstores.
a. sales promotion
b. publicity stunt
c. direct marketing opportunity
d. advertisement
Business
1 answer:
ICE Princess25 [194]3 years ago
3 0

Answer:

sales promotion

                         

Explanation:

Sales promotion refers to a promotional mix's components.  In order to boost demand from consumers, generate market demand or enhance availability, sales promotion utilizes both press and anti-media marketing messages for a fixed, limited period of time.

Sales promotions could be guided for either buyer, sales personnel or representatives of the distribution platform. Consumer-focused sales promotions are labeled as retail sales incentives. Retailer and wholesale-oriented sales promotion are termed market sales promotions.

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Product prices are set on the marketing budget detail spreadsheet
Alinara [238K]

<u>1. The answer is "b. false".</u>


A Marketing Budget is Marketing Plan as far as expenses. Advertising Budget is an expected measure of cost that will be required to advance items or administrations. Promoting Budget is for the most part some portion of a showcasing plan and vital piece of the advertising procedure. It incorporates every single limited time cost like promoting and advertising, utilizing staff, office costs and different costs included for showcasing. This financial plan is made to evaluate the costs that are important for growing a business.  


<u>2. The answer is "c. entering the target segment on the marketing budget detail".</u>


A market segment is a gathering of individuals who share at least one regular qualities, lumped together to showcase purposes. Each market portion is one of a kind, and advertisers utilize different criteria to make an objective market for their item or administration. Advertising experts approach each portion in an unexpected way, after completely understanding the necessities, ways of life, demographics and identity of the objective customer.  


<u>3. The answer is "false".</u>


Advertising is a marketing correspondence that utilizes a transparently supported, non-individual message to advance or offer an item, benefit or idea. Sponsors of advertising are ordinarily organizations wishing to advance their items or administrations. Promoting is separated from advertising in that a promoter pays for and has authority over the message. It varies from individual offering in that the message is non-individual, i.e., not coordinated to a specific person.


<u>4. The answer is "c. both".</u>


Pricing is the procedure whereby a business sets the cost at which it will offer its items and benefits, and might be a piece of the business' marketing plan. In setting prices, the business will consider the cost at which it could obtain the merchandise, the assembling cost, the commercial center, rivalry, economic situation, brand, and nature of item.  

When setting your prices you should ensure that the cost and deals levels you set will enable your business to be beneficial. You should likewise observe where your item or administration stands when contrasted and your opposition.  

5 0
3 years ago
Nessca corp. manufactures electronic gadgets. it instructs its marketing team to competitively advertise and promote its gadgets
Natasha2012 [34]

I guess the correct answer is be inward looking, focusing on selling what the firm makes.

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to be inward looking, focusing on selling what the firm makes.

4 0
3 years ago
Read 2 more answers
Suppose you deposit ​$ cash into your checking account. By how much will the total money supply increase as a result when the re
amid [387]

Answer:

If the required reserve ratio is 0, that means that the money multiplier will be infinite. I guess the question is incomplete.

I looked for similar questions to fill in the blanks:

If you deposit $2,400 and the required reserve ratio is 0.4, then by how much does the money supply increase?

first we must determine the money multiplier = 1 / required reserve ratio = 1 / 0.4 = 2.5

to determine the total effect on the money supply we just multiply the deposit by the multiplier = $2,400 x 2.5 = $6,000 increase.

7 0
3 years ago
You work for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products
ZanzabumX [31]

Answer:

See explanation below

Explanation:

Here, when the price of guppy gummies increases by 5%, the quantity of raskels sold decreases by 4% and the quantity of cannes sold increases by 5%.

i.e, % change in price of guppy grummies = 5%

% change in quantity of raskels = -4%

% change in quantity of cannes = 5%

i) Find the Cross price elasticity of demand between guppy grummies and raskels. Use the expression below.

% change in quantity demanded of raskels / % change in price of guppy gummies

= -4% / 5%

= -0.8

Substitute goods have a negative cross price elasticity of demand. Since, the cross price elasticity of demamd here is negative, the goods are substitute.

It is recommended not to advertise raskels with guppy grummies

ii) Find the Cross price elasticity of demand between guppy grummies and cannes. Use the expression below.

% change in quantity demanded of cannes / % change in price of guppy gummies

= 5% / 5%

= 1

Complement goods have a positive cross price elasticity of demand. Since, the cross price elasticity of demamd here is positive, the goods complement each other.

It is recommended to advertise cannes with guppy grummies.

5 0
3 years ago
Legally a corporation is a thing that can endure beyond the natural lives of its members and that has incorporators who may sue
Fed [463]

Answer:

A) True

Explanation:

A corporation is a distinct and separate legal entity from its owners. It enjoys commercials' rights and has obligations, just like a person does. Corporations transact business,  can enter a contract, borrow money, sue, or be sued.

The most salient feature of a corporation is that its owners have limited liability. It means that the owners of a corporation are liable for its obligation up to the extent of their capital contribution. If a corporation is unable to meet its debts, the personal properties of its owners can not be attached to the liabilities.

Many corporations outlive their founders. The most famous companies were incorporated decades ago. A corporation is often described as a legal person. Its lifespan is not dependent on the lives of its owners.

7 0
3 years ago
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