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grandymaker [24]
2 years ago
6

Algonquin Books partnered with Barnes & Noble to offer a unique _________. If you purchase one of 12 paperback books publish

ed by Algonquin, you can choose one of 12 e-Books for $3 (a much lower price than a regular e-Book). The goal is to increase traffic in bookstores.
a. sales promotion
b. publicity stunt
c. direct marketing opportunity
d. advertisement
Business
1 answer:
ICE Princess25 [194]2 years ago
3 0

Answer:

sales promotion

                         

Explanation:

Sales promotion refers to a promotional mix's components.  In order to boost demand from consumers, generate market demand or enhance availability, sales promotion utilizes both press and anti-media marketing messages for a fixed, limited period of time.

Sales promotions could be guided for either buyer, sales personnel or representatives of the distribution platform. Consumer-focused sales promotions are labeled as retail sales incentives. Retailer and wholesale-oriented sales promotion are termed market sales promotions.

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Q 8.14: The financial statements of the Imagine Company report net sales of $1,000,000 and accounts receivable of $700,000 and $
sesenic [268]

Answer:

2 times

Explanation:

The computation of accounts receivable turnover is shown below:-

Account receivable turnover ratio = Net credit sales ÷ Average accounts receivable

where,

Net credit sales is $1,000,000

And, the Average accounts receivable is

= (Accounts receivable, beginning of year + Accounts receivable, end of year) ÷ 2

= ( $700,000 + $300,000) ÷ 2

= $500,000

Accounts receivable turnover = Net sales ÷ Average accounts receivable

= $1,000,000 ÷ $500,000

= 2 times

6 0
3 years ago
You have a portfolio that is invested 11 percent in Stock R, 56 percent in Stock S, and the remainder in Stock T. The beta of St
Kruka [31]

Answer:

The beta of stock T is 1.82

Explanation:

The portfolio beta is made up of the weighted average of the individual stock betas in the portfolio.

The formula for portfolio beta is,

Portfolio beta = wA * beta of A + wB * beta of B + ... + wX * beta of X

The weight of stock T in the portfolio is = 1 - (0.11 + 0.56)   = 0.33 or 33%

Let beta of Stock T be x. The beta of Stock T is:

1.47 = 0.11 * 0.84  +  0.56 * 1.39  +  0.33 * x

1.47 = 0.0924 + 0.7784 + 0.33x

1.47 - 0.0924 - 0.7784 = 0.33x

0.5992 / 0.33 = x

x = 1.815 rounded off to 1.82

3 0
3 years ago
Read 2 more answers
In 2013, Space Technology Company modified its model Z2 satellite to incorporate a new communication device. The company made th
jeyben [28]

Answer:

1. Dec 31

Dr Research and Development Expense $3,180,000

Cr 2013 Patent $3,180,000

2. Dec 31

Dr Equipment $60,000

Cr 2013 Patent $60,000

3. Dec 31

Dr Research and Development Expense $10,000

Cr 2013 Accumulated Depreciation - Equipment $10,000

Explanation:

1. Preparation of the Journal entry to Record the correcting entry to expense

Dec 31

Dr Research and Development Expense $3,180,000

Cr 2013 Patent $3,180,000

(Being To record research and development expense )

Calculation for the Total amount of theresearch and development expense

Basic research to develop the technology $2,000,000

Engineering design work $680,000

Development of a prototype device $300,000

Testing and modification of the prototype $200,000

TOTAL research and development expense $3,180,000

2. Preparation of the journal entry to Record the correcting entry to capitalize the cost of equipment

Dec 31

Dr Equipment $60,000

Cr 2013 Patent $60,000

(Being To correct cost of equipment capitalized to patent)

3. Preparation of the Journal entry to Record the correcting entry to record depreciation on equipment

Dec 31

Dr Research and Development Expense $10,000

Cr 2013 Accumulated Depreciation - Equipment $10,000

(Being To record research and development expens

4 0
3 years ago
A Chinese restaurant buys 100 cups of rice for a total of $10; they buy soy, fish and oyster sauces for a total of $20; they buy
UNO [17]

Answer: $252

Explanation:

GDP is calculated by summing up the value of final goods and services in a country within a period. This means that intermediate values are not included and this is done to avoid double counting.

The GDP contribution here therefore will be the value of the meals created;

= 50 * 5.04

= $252

5 0
2 years ago
You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. Wha
stepan [7]

Answer:

As you are working on a Google Search Ad that's not performing as expected and you specifically want more users to click on the ad. To improve the click-through rate on your ad, you have to enhance and improve the text of your ad, you can do it by selecting and using more better, effective, rich, competitive and most searched keywords. Moreover, you can take help from higher converting advertisement copy as well. Adding the links of your ad to other social media and blog pages can also be very helpful. Furthermore, you should stop the ads which are not performing well. All of these things can improve the click-through rate on your ad.

7 0
2 years ago
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