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grandymaker [24]
3 years ago
6

Algonquin Books partnered with Barnes & Noble to offer a unique _________. If you purchase one of 12 paperback books publish

ed by Algonquin, you can choose one of 12 e-Books for $3 (a much lower price than a regular e-Book). The goal is to increase traffic in bookstores.
a. sales promotion
b. publicity stunt
c. direct marketing opportunity
d. advertisement
Business
1 answer:
ICE Princess25 [194]3 years ago
3 0

Answer:

sales promotion

                         

Explanation:

Sales promotion refers to a promotional mix's components.  In order to boost demand from consumers, generate market demand or enhance availability, sales promotion utilizes both press and anti-media marketing messages for a fixed, limited period of time.

Sales promotions could be guided for either buyer, sales personnel or representatives of the distribution platform. Consumer-focused sales promotions are labeled as retail sales incentives. Retailer and wholesale-oriented sales promotion are termed market sales promotions.

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Armstrong Corporation manufactures bicycle parts. The company currently has a $18,500 inventory of parts that have become obsole
MaRussiya [10]

Explanation:

There are two alternatives

1. Sold for $6,300

The inventory parts should be sold for $6,300 as the current inventory parts are not relevant as it is a sunk cost i.e $18,500

2. Repair and after that sale it

Now in this case, we have to determine the benefit generated i.e come from

= Sale value - repairing cost

= $19,700 - $9,100

= $10,600

As we can see that the alternative 2 generated higher benefit as compare to the alternative 1 so it would be more beneficial for the company

3 0
3 years ago
What is the correct entry for a $100 purchase of supplies on credit?
wolverine [178]

Answer:c

Explanation:

4 0
3 years ago
Read 2 more answers
Esthelt, an automobile manufacturing company, has a shortage of engineers who are capable of operating computer-controlled machi
Sphinxa [80]

Answer:

c. technical skills

Explanation:

Technical skills -

It refers to the knowledge or the information necessary to perform a particular task , is referred to as the technical skill .

The knowledge of scientific activities , mathematics , technology , mechanical information , is important to be learn technical skills  .

Hence , from the given scenario of the question,

The  correct option is c. technical skills .

3 0
3 years ago
A. Examine any legal implications in creating a
s344n2d4d5 [400]

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3 0
4 years ago
The market value of​ Fords' equity, preferred​ stock, and debt are $ 7 ​billion, $ 2 ​billion, and $ 15 ​billion, respectively.
Stolb23 [73]

Answer:

Ford's weighted average cost of capital is 8.22 %

Explanation:

Weighted Average Cost of Capital (WACC) is the minimum return that the company expect from a project. It shows the risk of the company.

Calculation of WACC

WACC = Cost of equity + Cost of preferred​ stock + Cost of debt

Capital Source       Market Values     Weight      Cost      Total Cost

equity                         $ 7 ​billion          29.17%      13.6%       3.97 %

preferred​ stock         $ 2 ​billion            8.33%      12%          1.00 %

debt                           $ 15 ​billion         62.50%     5.2 %       3.25%

Total                          $ 24 billion                                          8.22 %

Cost of equity = Risk free rate + Beta × Risk Premium

                       =  4% + 1.2 × 8%

                       =  13.6%

Cost of preferred​ stock = Dividend/Market Price

                                       = $ 3/ $ 25 × 100

                                       = 12%

Cost of debt = interest × (1- tax rate)

                    = 8% × (1-0.35)

                    = 5.2 %

7 0
3 years ago
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