Answer:
B. the percentage change in quantity demanded exactly offsets the percentage change in price
Explanation:
Unit elastic demand is an economic theory that assumes a change in price will cause an equal proportional change in quantity demanded.
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Answer:
The options are given below:
A. clustering
B. segmenting
C. positioning
D. customer lifetime value
the correct option is A.
Explanation:
Clustering, or cluster analysis, is a process which refers to the organization of objects or items into groups who have members with similar traits with respect to a particular criterion. In other words, a cluster refers to a collection of similar objects which are different from the objects of other clusters.
In the scenario presented above, we can see that different groups of customers exist, who have different reasons for purchasing the company's brand. These reasons are different from one group to another group, this is why a cluster analysis is the best option.
Answer:
The correct option is D, outcome-based ethics.
Explanation:
Duty-based ethics preaches the idea that one should be seen doing the right thing at all times regardless of the consequences of one's actions, it is unlike the utilitarian approach to ethics where what is wrong or right is a function of having the greatest good for the greatest number of people not minding whether the approach used is wrong or right.
Corporate social responsibility involves the additional efforts put in by corporations in a bid to give back to society.
Religious ethical principles is about concluding on right or wrong using the lenses of religion.
Outcome-based ethics is a sharp contrast to duty-based ethics, as the outcome or consequence is what justifies the moral right or wrong. in other words the end justifies the means.
Answer:
The correct answer is: D. Marketing information system.
Explanation:
Modern marketing requires more dynamic and intelligent information systems every day. The real-time information for decision making every day becomes more relevant. Focusing marketing strategies on the knowledge of customers and markets, requires having antennas placed on the market and multi-source data collection systems that allow anticipating market trends and thus making smarter decisions. Technology, Big Data and artificial intelligence are changing the rules of the Information Systems game.
The Marketing Information System and the digitalization of processes go hand in hand, allowing companies to use technology as a tool for making timely decisions for the market.
