Internalization is the kind of conformity that the subjects of the Muzzaffar Sheriff's moving light experiment were likely experiencing. This type of compliance allows a group of people to agree on the same information and assume it as a behavior that everyone will follow, without contesting and believing that it is correct, even without influence of the group members on each other and without anyone pretending to follow the behavior to fit in with the group.
In the experiment cited above, all members of a group agreed that the point of light moved, although they described the movement in different ways and even though the point did not move.
The author starts the text by giving the glimpse of the skepticism which Amazon.com had faced. The author develops the essay further into the challenges and struggles the company had to face throughout the years. The author then explains how much growth Amazon had by 1999.
