Question

When manufacturers try to understand what customers are looking for, they are thinking about the _______ component of the product offer?

Answer 1

The answer is “core customer value”. Core Customer Value are divided into two components, namely desired value and perceived value. Desired value is defined as to what the consumers’ desire in a product or a service they are willing to purchase, while a perceived desire is defined as the value that a consumer trusts he or she expects from a product after the consumer has used it.