Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
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Answer:
Physiological needs
Explanation:
Abraham Maslow developed the need hierarchy theory of motivation. As per him, the urge to fulfill a need by an individual serves as primary factor of motivation.
Maslow specified the following needs in their order of hierarchy i.e from lowest to highest:
- Basic Physiological needs: These correspond to an individuals basic needs such as food, shelter , clothing etc.
- Safety Needs: Refers to security needs both physically and financially.
- Social Needs: Refers to the need for love, affection and friendly ties.
- Self Esteem Needs: Refer to an individual's self respect and self confidence.
- Self Actualization Needs: Refers to the need of utilizing one's full potential and capability.
In the given case, the vendor pays it's employees a higher wage than the minimum wages. These wages would help employees satisfy their basic physiological needs as conveyed by the term, "living wage".
Answer:
$60
Explanation:
The computation of the target cost for the new widget is shown below:
Target selling price = $80
return on sales = 25%
Based on this
Profit per unit = 80 × 25%
= $20
Now
Target cost = Target selling price - Profit per unit
= $80 - $20
= $60
By deducting the profit per unit from the target selling price we can get the target cost and the same is applied and shown above i.e in the computation part
Answer:
C. $32,900
Explanation:
The computation of the beginning retained earning balance is shown below"
As we know that
The ending balance of retained earning = Beginning balance of retained earnings + net income - dividend paid
$51,100 = Beginning retained earning balance + $22,500 - $4,300
$51,100 = Beginning retained earning balance + $18,200
So, the beginning retained earning balance would be
= $51,100 - $18,200
= $32,900
It is true that because of the substitution problem, the CPI tends to overstate the true change in the price of the typical basket of consumer goods.
<h3>What is CPI?</h3>
- A consumer price index measures a market basket of goods and services that households have purchased at a weighted average price.
- The measured CPI fluctuates to reflect changes in prices over time.
- One of the most popular methods for determining inflation and deflation is the CPI.
- An essential gauge of an economy's health is inflation. The CPI and other indexes are used by governments and central banks when making economic decisions.
- The decision to raise or cut interest rates is crucial among these.
- If the CPI increases, it indicates that the average rate of change in price over time has increased. The cost of living and income are eventually changed as a result of this.
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