Question

Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer’s buying power by relating it to the consumer’s income. The consumer attributes that Wen employs in her research can best be described as _____?

Answer 1

Answer:

demographics.

Explanation:

Demographic attributes refer to the particular characteristics common to a particular regional population. In a demographic survey factors such as gender, race, age and income are analyzed.

Demographic data help to understand peculiar characteristics of a given population, through the data it is possible to understand if the individual characteristics of a participant are relevant to configure as a representative sample of the population, in order to assist in the generalization and development of policies and research. Market