Answer:
b. $14,200
Explanation:
The computation of the bad debt expense is shown below:
= Balance in the Allowance for Doubtful Accounts - wrote off accounts + written off - estimated amount
= $20,000 - $14,400 + $4,200 - $24,000
= $14,200
The computation of the estimated amount is calculated below:
= Ending balance of accounts receivable × uncollectible percentage
= $480,000 × 5%
= $24,000
Answer:
<u>Brand loyalty.</u>
Explanation:
Customer loyalty to the brand is one of the characteristics most desired by a company's marketing.
Because the greater the perception and satisfaction with which customers perceive the brand, the greater its value and its strengthening in the market.
However, this is a difficult characteristic to be achieved by the number of competitors in the market, in order to achieve customer loyalty, strategic marketing planning is necessary whose efforts and actions are directed to provide value and satisfaction to the customer, through a set of variables , such as: quality, benefits, price, good service and others.
It is important that the company uses the market segmentation strategy to get to know in depth who its customer is, what its needs and preferences are, to direct the marketing strategy effectively, to consolidate the brand, generate reliability and loyalty of the client.
Answer:
Break-even point in units= 12,769 units
Explanation:
Giving the following information:
Selling price per unit= $170
Variable expenses per unit= $81.10
Fixed expense per month= $997,920
Monthly target profit of $137,240
To determine the number of units to be sold, we need to use the break-even point in units formula. We need to add the desired profit.
Break-even point in units= (fixed costs + desired profit) / contribution margin per unit
Break-even point in units= (997,920 + 137,240) / (170 - 81.1)
Break-even point in units= 12,769 units
