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In general terms, protesters compared the 1968 Miss America pageant to a livestock auction because they said that "all women were pretty" and there was no reason to exhibit young women as if they were cattle.
Protesters took the streets of Atlantic City, New Jersey, during the Miss America pageant of 1968.
Women protested showing different signs such as "Let's judge ourselves like people," or "I'm a woman, not a toy or mascot." During the demonstrations outside the venue, protesters crowned a sheep as the winner of the contest.