A number of forces over which it has little or no control affect a company's marketing activities. Taken together, they make up its external marketing environment, which includes regulatory and political activity, economic conditions, competitive forces, changes in technology, and social and cultural influences
If a stock is doing well, a company might be more inclined to issue more shares because they believe they can raise more capital at the higher value. Stock market performance also affects a company's cost of capital.In any case, when shares fall, the value decreases, which can lead to funding problems
In about 1650 New York City became an important trading point in the North Atlantic. Most of the inhabitants were Dutch at that time and it hasn't changed for about 200 years. So I'd pick <u>answer A</u>.
