Answer:
So the question does not contain the focus of the brainstorming. So in this response, I'd take the liberty to assume a business problem as the focus of the brainstorming session then proceed to answer.
The elected business problem is:
How to increase sales.
The topics arrived at on how to do that are:
- Reducing Customer Attrition
- Improving Customer Care processes
- Measuring Customer Satisfaction
Explanation:
For each of the topics, it's been established that there are several sources for research material.
Topic 1 (Reducing Customer Attrition):
Source 1:
Page Title: Five Simple Techniques For Reducing Customer Attrition Rates
Author: Vik Patel
URL: https://www.forbes.com/sites/theyec/2016/05/17/five-simple-techniques-for-reducing-customer-attrition-rates/?sh=1a5a62e085f9
Source 2:
Page Title: Reducing Customer Attrition with Machine Learning for Financial Institutions
Author: Nate Derby
URL: https://www.sas.com/content/dam/SAS/support/en/sas-global-forum-proceedings/2018/1769-2018.pdf
Topic 2 ( Improving Customer Care Processes)
Source 1:
Page Title: Improving Customer Support Processes: A Case Study
Author: Marko JänttiNiko Pylkkänen
URL: https://link.springer.com/chapter/10.1007/978-3-540-69566-0_26
Source 2:
Page Title: Improving Customer Support Processes: A Case Study
Author: Genesis Rivas
URL: https://link.springer.com/chapter/10.1007/978-3-540-69566-0_26
Cheers
