Question

Horizontal integration has four sources of value creation: reduction in competitive intensity, lower costs, increased differentiation, and access to new markets and distribution channels.
a. True
b. False

Answer 1

Answer:

a. True

Explanation:

Horizontal integration is the competitive strategy in which the business entities operated at the value chain. Here the value is created in four sources like competitive industry, lesser cost, increased differentiation, and access to the new market & distribution channels.

Hence, the given statement is true