The correct answer is change
Public Interest Communication is a new universe that is beginning to be perceived by the private sector within communication strategies that can make a difference in the competitive market. A new modality that adds new values and differentials to brands, whether public or private. When it comes to Public Interest Communication, an immediate impression is that it is a type of communication carried out exclusively by governments. But it goes far beyond that. Exactly because it understands that this type of communication is something much bigger and involves, besides governments, companies
