Ethical codes<span> are adopted by organizations to assist members in understanding the difference between 'right' and 'wrong' and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of </span>business ethics<span>, </span>codes of conduct <span>for employees, and codes of professional practice.</span>
The importance of media in a democratic country generally lies in informing the citizens about the issues relevant for them.
Let's take for example the current US election. While the candidates are presenting themselves in the most favourable light possible, it is the role of the media to report on what they actually did in the past.