In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry (and formerly size, in metal fonts).
In typography, serifs are the small strokes and extensions that occur at the end of the letter rods Typographic families without serifs are known as sans-serif.
Serif fonts provoke the idea of more fluid text, and many designers argue that this type is ideal for differentiating words in a text (so many newspapers and magazines use letters, especially in the title, with serifs). It is known that the reader does not read a text letter by letter, but word by word. In this context, having a font that stands out with serif seems to be more attractive to our perception.
Even as they are very present and traditional in our day, serif fonts can be used in your brand to highlight consumer confidence or to create a sense of sophistication. On the other hand, the more modern and lightweight qualities are related to sans-serif fonts.
Sources with serifs have, as is known, bars or traces and stand out from non-serif fonts. This is one reason why many companies choose to highlight their brand with a serialized font, because the idea is that serif fonts can cause banality or lack of personality.
