The difference between the peripheral and central routes to persuasion is that the peripheral route involves less cognitive elaboration than the central route.
Persuasion is a method that is normally used to influence someone. Peripheral is a method that is normally used when people being targeted have no interest or rather have less interest in a topic. Here someone depends on features like moods and other kinds of impressions. Since people have less motivation and the ability to digest a piece of information then they will use mental shortcuts .
A central route is normally a logical approach whereby data and facts are used to convince people. The central route needs the audience to strive to process what is being given to them and decode the message. This persuasion helps an audience to believe what they are being told, because of the techniques used.
The correct choice is c. The peripheral route involves less cognitive elaboration than the central route.
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Answer:
c. sales promotion.
Explanation:
Based on the information provided within the question it can be said that in this scenario Kookie Cookie's activities represent a sales promotion. This is an approach used by companies in order to gain a quick boost in sales for a specific product/service in which they persuade potential customer to buy the product through various different tactics. Which in this scenario was by sending a free package of six cookies to selected homes along with a coupon for their new cookie.
Answer:
Task role
Explanation:
Task roles play a vital role in groups. It indicates the action of a person to help in the project, decision making and all tasks alongside by side happened. In the task role person purposing the task role, initiation, goal, purpose, etc. Tasks will define when the role should happen. The task role defines how the task should happen and how it should be completed. In a task role, a person engages in such activities.
- Initiation
- Information or opinion seeking
- To clarify the purpose of the task
- To summarize all the information
- Consensus testing
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