Answer: E- understanding your customer
Explanation: Marketing Research is the ability of an organisation to dig deep into its process of marketing and identifying problems that might affect the future of the organisation.
Most organisation do not take marketing research serious thereby cutting any budget set aside for this purpose. For a marketing research to be effective, there are processes to be followed and they are:
1. Identifying the problem
2. develop a marketing research plan
3. collect all relevant data
4. Analyse all data and report the findings
5.put your findings into action
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Answer:
Option (C) is correct.
Explanation:
Variable overhead per unit:
= Variable overhead ÷ Total units produced
= $70,000 ÷ 10,000
= $7 per unit
Fixed overhead per unit:
= Fixed overhead ÷ Total units produced
= 120,000 ÷ 10,000
= $12 per unit
Total product cost:
= Direct materials + Direct labor + Variable overhead + Fixed overhead
= 10 + 6 + 7 + 12
= $35 per unit
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Answer: Desire
Explanation: AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision
AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that assist to explain how an advertisement or marketing communications message engages and involves consumers in brand choice
It is one of the long standing model used in advertising and it is also known as hierarchy of effects model.
