Question

In preparing for his speech, pascal has learned that he has a 65% female audience ranging in age from 18-22. additionally he has determined that a majority of his classmates come from rural backgrounds and middle class families. what kind of information is pascal gathering?
a. psychographics
b. profile
c. info-graphics

Answer 1

a. psychographics

Psychographics refer to the method of collecting and categorizing qualitative data about a sample of people. Psychographics involve the collection of data such as the sample's age, sex, social background, lifestyles and interests. Psychographics are commonly used as a marketing strategy. They involve categorizing people according to common factors, such as- age, sex, social class, average earned income, etc.