Executive: "We recently ran a set of advertisements in the print version of a travel magazine and on that magazine’s website. We
were unable to get any direct information about consumer response to the print ads. However, we found that consumer response to the ads on the website was much more limited than is typical for website ads. We concluded that consumer response to the print ads was probably below par as well." The executive’s reasoning does which one of the following?
A
Bases a prediction of the intensity of a phenomenon on information about the intensity of that phenomenon’s cause
B
Uses information about the typical frequency of events of a general kind to draw a conclusion about the probability of a particular event of that kind
C
Infers a statistical generalization from claims about a large number of specific instances
D
Uses a case in which direct evidence is available to draw a conclusion about an analogous case in which direct evidence is unavailable
E
Bases a prediction about future events on facts about recent comparable events
Please fill this in
Option D. Uses a case in which direct evidence is available to draw a conclusion about an analogous case in which direct evidence is unavailable.
Explanation:
The problems investigates the validity of the statements made in relation to the market research conducted during the survey. At the moment, there are conclusions drawn. However, the statement used the words "we found that consumer response to the ads on the website was much more limited than is typical for website ads." But there is something missing from the statement - the results of the survey. There is no statistical data to support the claim.
Therefore, the conclusion was drawn when direct evidence was unavailable.
The Greeks started making the Columns while building temples. They started with the Doric, then advanced to the Ionic and later the Corinthian Columns. These architectural designs are used widely today in the construction of storey buildings and other sructures.
