I believe the answer is: controlling ideas
Controlling ideas refers to influencing the general perception that held by other people. This action is most commonly done by monarchies in order to gain support from the citizens to do a certain action.
It also often used to subsequently send a message that government/nobles have higher status in that society that granted them more rights to influence their society.
Dont drink alcohol
eat healthy foods
The victory at Cowpens gave the Americans more confidence.
The battle win completely turned around the American morale and gave them a renewed sense of confidence that they could actually go on to win the American Revolutionary War.
