Question

Sameer does not smoke. Every day he walks past a billboard advertising Camel cigarettes. In class, the instructor was talking about how much cigarette advertising is around us and described the billboard advertising Camel cigarettes as an example. Sameer was surprised by this. He had walked by the billboard every day, yet he had never noticed that it was an advertisement for cigarettes. This is an example of __________.

Answer 1

Answer: Selective Attention.

Explanation:

Sameer did not notice the camel cigarettes advert because he is not interested in smoking, which makes him not to pay attention to the advert, this illustrates selective attention. Selective Attention is the ability for an individual to focus on important things around the individual and to leave out less important things.