Question

Harry goes to the local Staples store to purchase a laptop computer. He asks many questions of the salesclerk, compares various models on display, and decides on the Sony Vaio. The salesperson then recommends to Harry that he should purchase an extended warranty service contract for the computer. This is an example of __.

Answer 1

Answer: Suggestive selling

Explanation: the recommendation to purchase an extended warranty service in addition to the purchase of a laptop computer by the salesperson is an example of suggestive selling. It is a form of stimulus-response presentation involving suggesting an initial or an additional purchase (the extended warranty). It is also known as add-on selling or upselling and is used to increase the purchase amount of the buyer thus increasing revenue of the store.