Question

Sending the product out to test families is a form of rev: 01_09_2015_QC_CS-37293 Multiple Choice idea generation. market testing. concept testing. alpha testing.

Answer 1

Answer: Market testing

Explanation:

Market Testing a very important part of the product development and marketing process. It helps a company find out what its potential market thinks of a certain product before it is released in full so that a company will know whether to release it in full or tweak some aspects that are problematic.

Market testing therefore involves sending samples of the new product to various types of customers who are potentials to enable them assess the product. Th product might be garnered towards serving families so it was sent to families as a form of market testing.