Settings in gothic works are usually marked by darkness, broodiness, death, usually being old decrepit castles or cemeteries.
I do, I make them at the fair every year! :)
Jil was not only very ill from not gettin no sleep she was over weight from a bad diet
The outcome of a poorly written subject line would be that the reader wouldn't understand what he/she was reading about. This would in turn, keep the reader confused the rest of the literature and wouldn't be able to focus.