Question

Involves the gathering of data to determine such

Answer 1

Answer: Marketing Research

Explanation:

Marketing research aims to gather information required to evaluate the potential in the market for a new product. It can either be carried out by the company that is going to manufacture or sell the product or by an external consultant. The first step in market research is to define the purpose of the research; then comes the gathering of data from secondary sources, and finally gathering data from primary sources.