Answer and Explanation:
1. In "Brave New World" the population was conditioned to act and think in the same way through the psychological alienations to which they were subjected. The idea behind this conditioning was to allow an end to individuality and to prevent people from thinking critically. Currently, we can consider that the media reinforces a conditioning similar to today's society. This is because we are conditioned to the standards that the media presents us, showing what it means to be successful, beautiful and pleasant. we are led to believe in these standards and to try to mold ourselves to them, at any cost, even if it causes harm and is against what we really believe. In "Brave New World" the character Marx is unable to submit to conditioning and is therefore excluded and seen as abnormal. In our society, people who refuse to submit to media standards are seen in the same way and feel out of place and lonely.
2. In "Brave New World" hypnopedia is used to teach individuals behavioral concepts while they are sleeping. This system allows them to listen to manipulative phrases that modify their behavior and teach them to act as desired. Currently, we can compare the "Brave New World" hypnopedia with smartphones. Despite not using smartphones while sleeping, we spent hours being subjected to the information that smartphones can provide, being possible and having access, once again, to the media standards that modify human behaviors.
"Brave New World" is a book written by Aldous Huxley and presents a futuristic society where all inequality has been eliminated, but the inhabitants are manipulated to act and think in a unique way, eliminating all individuality, rationality and autonomy.