Question

Laelle Inc., a leading manufacturer of industrial air conditioners, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new air conditioner, the company has sent out pamphlets to many firms along with its contact details for anyone interested. This scenario illustrates _____.

Answer 1

Answer:

The answer is Lead generation.

Explanation:

According to the hubspot.com, "Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service".

From the text, we see that the company, Laelle Inc. tried to attract potential customers by handing them pamphlets containing their contact details. In the definition, we see that lead generation works with prospects who have indicated interests in the particular product or service offered.

When these firms go through the pamphlets and see that they need the service Laelle Inc. is offering, they will immediately contact them.

In this case, the lead generation was initiated by identifying the prospects and sending them pamphlets bearing contact details and sealed when the prospects place that call across indicating interest.

Answer 2

Answer:

Lead generation.

Explanation:

Lead generation aims to generate interest in consumers so that they buy the new product. By sending pamphlets to different firms Laelle Inc. is traying to initiate consumer interest, they can also advertise their new product online or in the newspaper, or they can be recommended from other customers. There are a lot of ways in which this first step in the selling of a product can be done.