The answer is selling Treasury bills, which decreases bank
reserves. The government securities that are used in open
market processes are Treasury bills, notes or bonds. If the FOMC needs
to grow the money supply in the economy it will acquire securities. On the
other hand, if the FOMC wants to decrease the money supply, it
will vend its securities.
Answer:
The correct answer is letter "A": product-specific preplanning inputs.
Explanation:
Product-specific preplanning input is a series of efforts carried out by advertisements agencies to collect information about<em> industry competitors, work processes, and consumers patterns and preferences </em>on determined products that will allow them to create a strategy to merchandise a new good or service in the market.
Product-specific preplanning input makes use of <em>focus group interviews and demographic and psychographic segmentation </em>as feeds to create marketing strategies.
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Answer:
b. a branding strategy in which a company uses one name for all of its products in a product class.
Explanation:
Multi-product branding is a branding strategy in which a company uses one name for all of its products in a product class.
Multi-product branding is a business strategy widely used by manufacturers, it involves producing and selling multiple products using the same brand name for all.
For instance, Pears may have Pears diapers, clothing lines, lipstick ranges, shoes, body lotions, eye shadow, foundation etc. They are all different products manufactured and all branded as Pears.
The merits and advantages of Multi-product branding is high brand awareness, low promotional and advertising costs, and brand equity return.
