Answer:
product differentiation
Explanation:
A product differentiation strategy focuses on distinguishing your company's products or services from the competition. The company must add meaningful and valued differences that will distinguish our product or service in order for our customers to view them as different or better. The goal of a differentiation strategy is to gain a competitive advantage since customers associate differentiated products to higher quality products.
Answer: Brand manager
Explanation: It is most likely that Karen serves in the job of brand manager as she is directly responsible for all the elements of the marketing mix (package, brand name, pricing, promotion and placement) for one brand or one product line. A brand manager is defined as one who is responsible for ensuring that the products, services and product lines of a company or business adapts to its target market. They continuously monitor marketing trends while keeping watch on competitive products in the marketplace or industry.
Answer:
The answer is: Credit record to Accounts Receivable account
Explanation:
The Accounts Receivable account is an asset, usually it should be a current asset since it should be collected within a one year period. When assets increase, a debit record should be made. But in this case, the asset is decreasing since bad debts reduce the Accounts Receivable account. When an asset decreases, a credit record should be made.
