Answer:
The gross profit margin of Candy Company is 65% (second option)
Explanation:
The gross profit margin is defined as:
Mg = (sales - costs) / price of sales
If for Candy Company the cost are $112,000 and sales $320,000 then the gross profit margin is:
Mg = ($320,000- $112,000) * 100% / $320,000 =
Mg = $208,000 * 100% / $320,000 = 0.65 * 100%
Mg = 0.65 * 100%
Mg = 65%
Dividing customers into different categories and offering different prices based on customer segments is the pricing strategy known as Price discrimination.
Demographic, psychographic, behavioral, and geographic segmentation are considered to be the four main types of market segmentation, but there are many other strategies that can be used, including different variations of the four main types. there is. Below are some methods you might want to consider further.
Customer segmentation is the process of dividing customers into groups based on common characteristics so that companies can effectively and appropriately market to each group. B2B marketing allows companies to segment their customers based on many factors, including industry.
Learn more about customer segments at
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<span>A reduction in pricing does not necessarily increase overall revenue earned from a product.
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