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2 years ago

6

Marketers segment markets to achieve which of the following objectives?

1 answer:

Zolol [24]2 years ago

3 0

<h2><em><u>Question:</u></em></h2>

<em>→</em><em>Marketers segment markets to achieve which of the following objectives?</em>

<h2><u><em>Choices</em><em>:</em></u></h2>

<em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>

<em>b. To identify the most appropriate media for advertising,</em>

<em>C. To better understand their target segments.</em>

<h2><em><u>Answer:</u></em></h2>

<em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>

<h2><em><u>Explanation:</u></em></h2>

<em>→</em><em>marketing efficiency by directing effort specifically toward the designated segment in a manner consistent with that segment's characteristics.</em>

<em>#</em><em>B</em><em>r</em><em>a</em><em>i</em><em>n</em><em>l</em><em>i</em><em>e</em><em>s</em><em>t</em><em>B</em><em>u</em><em>n</em><em>c</em><em>h</em>

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3 years ago

Petra, Inc. has collected the following data. (There are no beginning inventories.): Units produced 580 units Units sold 580 u

Debora [2.8K]

Answer:

Operating income is $28,197.2

Explanation:

In order to calculate operating income, first we have to calculate total product cost per unit which is calculated as shown below:

Direct material per unit = $30

Direct labor = $35

Variable manufacturing overhead per unit = $10

Fixed manufacturing overhead per unit = 23,000 ÷ 580 = $39.66 per unit

Product cost per unit = 30 + 35 + 10 + 39.66 = $114.66

Now compute operating income as shown below:

Total sales = Per unit sales price × Units sold

= $230 × 580

= $133,400

Cost of goods sold = Units produced × product cost per unit

= 580 × 114.66

= $66,502.8

Gross profit = Sales - COGS

= 113,400 - 66,502.8

= $46,897.2

Fixed selling and administrative cost = $10,000

Variable selling and administrative cost = 15 × 580 = $8,700

Total selling and administrative cost = 10,000 + 8,700 = $18,700

Operating income = Gross profit - total selling and administrative cost

= $46,897.2 - 18,700

= $28,197.20

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3 years ago

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1 year ago