The answer to this is absolutely none of these
Answer:
What type of competitive growth strategy is Jessica's manager discussing?
c. product development
Explanation:
Most companies in business usually compete over the number of customers that they can gain over time, at times called the market share. The amount of market share a business has directly affects the sales and profit margins. The market share is a limited resource, therefor companies in business have to use various strategies to ensure that they have a proportional share of the market. A business that is just starting or that is relatively young, needs a growth strategy especially if there is an existing competition with a huge market share. Growth strategies are methods that small businesses can use to expand and develop thus increasing there market share. There are different strategies that could be used. Some examples are; market penetration, market expansion, product development and acquisition of other companies.
Let as consider product development as a competitive growth strategy. Product development involves all the steps towards developing a new product or re-branding the product to attract customers. The decision by Jessica's manager to utilize the firm's top-secret salsa recipe and packaging them into 16-ounce jars to sell at the restaurant to expand their market share is a form of product development strategy.
Answer:
Consumer pull caused a company to change its practises.
Explanation:
Consumer pull marketing is when a company devices several means to get customers to buy its products. The aim is to increase product demand, win and retain customer loyalty. Unlike consumer push which is a method used to dispose already existing products by bringing them to consumers ; consumer pull attract buyers to its product.
Generally, most companies uses several advertising mode like word of mouth referrals, placement of a product in a strategic place, sales promotion, blogs etc to stimulate the demand for their products since they know customers are looking for products that would meet or suit their need but needed to be attracted to the solution offered by the company.
Morever, the cost expended on consumer pull marketing is way higher before it becomes a brand and household name among consumers. As in the case above, the celebrities have influence on consumers demand for the products even though they have interest in purchasing them hence result to fall in market share.
Example of consumer pull marketing is children wares. Companies would get the wares advertised through various channels such that children and parents becomes attracted to them. Once they are attracted, demand for these wares will increase and retailers would also want to stock up their shops with these wares.
The whole process of the above example is called consumer pull because the company has been able to get customers to buy its products.
Answer:
Cognitive dissonance
Explanation:
Cognitive dissonance refers to conflicting ideas or beliefs that cause discomfort to an individual. Individuals tend to seek consonance between their expectations and reality.
In this case Lester expected to feel good about his purchase of a luxury since it should be a much better car than his old hatchback, butt he actually doesn't like to drive the larger and more luxurious sedan.
