Answer: The answer is b
Explanation:
The concept of advertising response function is based on the theory of marginal physical product and shows the relationship between advertising and the level of consumption of the goods by the consumers. The theory of marginal physical product states that when there is a change in total product resulting from one unit change in the quantity of the resources used per unit of time. When average product is increasing ,marginal physical product is greater than average product,when average product is maximum ,marginal physical equals average product .when average product is decreasing marginal physical product is less than average product.The theory of marginal physical product can also be called the law of diminishing return which states that if increasing quantities of one factor of production are used in conjunction with a fixed quantity of other factors then, after a certain point each successive unit of the variable factor will make smaller and smaller addition to the total output. In this case, the law tells the Trend Inc when to stop adding more input of the variable factor to a fixed factor.
 Invariably, we are saying that it high time for Trend Inc, should spend proportionately less on advertising than on newer line. It should now spend more money on bringing of new product into the market than spending more on the advertisement of the sport shoes because at a certain point the demand for the old product will fall when diminishing return must have set in on the product demand.
 
        
             
        
        
        
Answer:
• A professional makes deliberate choices where others have choices made for them or they simply react to what comes their way.
° A professional is afforded the luxury of making deliberate choices because he has made deliberate preparations.
•A professional can make deliberate preparations because his understanding of and familiarity with the relevant (professional) landscape informs him on how to prepare. Also, like the chess master, he is trained to understand the inevitable results of hundreds of different patterns; he has disciplined himself to observe the whole board and not just the most immediate features or the area with the most tension in the game.
•A professional is seldom caught off-balance. The discipline for deliberate preparation and the understanding that comes with it allow that even when something unexpected or unfamiliar is introduced, a professional can quickly understand its basis and easily extrapolate the appropriate tactic, strategy, or process for ethically and successfully resolving issues.
•In this capacity, and most fundamentally, a professional habitually makes the right choices because all of his choices are based on the integrity provided by his moral and ethical foundation. Any choice of expedience over integrity can quite easily be recognized by anyone as the wrong choice. Here, the professional simply acknowledges what is obvious, makes the right choice, and acts deliberately (and now we're back at the start of this list).
 
        
             
        
        
        
Answer:
 Spread the risk of individual bonds by collectively owning more and less-risky bonds, with higher and lower rates of return
Explanation:
A bond fund is a pooled investment vehicle that invests in various types of bonds. the types of bonds invested in includes cooperate bonds, government bonds and municipal bonds.
The primary objective of bond funds is to generate revenue for investors
Because bond fund is an aggregation of various types of bonds, the risk of the bond fund is lower than the risk of holding any corporate bonds. This is because risks are spread.
 
        
             
        
        
        
Answer:
less desirable to other investors 
Explanation:
<u>Given</u>: Current fixed coupon rate 5%
            Market rate of interest 5%
            New Market Rate of Interest 6%
Value of a bond is inversely related to economy interest rate or the yield to maturity (YTM). Value of a bond is expressed by the following equation:

wherein, C = Coupon rate of interest 
          YTM = Market Rate of Interest or interest rate in the economy or investor's expectation 
                 n= Years to maturity 
              RV = Redemption value 
In the given case, C = YTM i.e par value bond. When ytm rises to 6%, the value of the bond shall fall making such a bond less attractive since it represents lower coupon payments than investor expectations. 
Thus, now the bond would be less desirable to other investors. 
 
        
             
        
        
        
Answer: B. There is $19,000 available for additional investments.
Explanation:
Cash Receipts both Estimated and available 
= Beginning balance + budget receipts
= 6,000 + 81,000
= $87,000
Cash payments 
= 44,000 + 34,000 + 15,000
= $93,000
Additional financing required = Cash receipts - Cash payment - minimum cash balance 
= 87,000 - 93,000 - 13,000
= -$19,000