It's purpose is to promote the "Make A Difference Day" program which encourages people to make a difference, together! It has been used as a tool to make announcement, create instructions, promote awareness and calls for an action to be done in relation to the programs vision.
These areas are called frigid zones
1. elephant
2.wheel
3. blink
4.white
5.skunk
6.think
7.strong
8.thanksgiving
