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IRISSAK [1]
3 years ago
6

Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers provided cust

omer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information with the company. How could CRM and PRM systems help solve this problem?
Business
1 answer:
frutty [35]3 years ago
6 0

<u>Explanation:</u>

Mercedes-Benz adopts a method where the dealers are the only contact with the customers and company has failed to communicate with the customers directly.

Customer Relationship Management (CRM) is a tool that can be utilized by the company for easier day to day work. The information can be kept up to date which is easy to import, export and apply statistics to find information. The information can be accessed by Mercedes from anywhere. It helps to connect with the customers.

Another tool Partner Relationship Management (PRM) is used to connect with partners. The tasks can be scheduled and performance can be managed. Information and report details can be shared with the help of CRM and PRM from dealers and partners with Mercedes.

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When consumers are characterized as preservers, makers, takers, changers, seekers, or escapers, this is because these reflect their "view of society."

<h3>What is economic sociology?</h3>

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4 0
2 years ago
What is the main function of the Federal Open Market Committee?
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8 0
3 years ago
Read 2 more answers
Trent is a skilled sketch artist who wants to create images for his online portfolio. He is even
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3 years ago
What is one course of action available in every problem solving process
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8 0
3 years ago
The following data are for Lily Kay Company. Total sales revenue $250,000 Number of units sold 50,000 units Contribution margin
eduard

Answer:

b. 51,429 units

Explanation:

If x = Number of units

Net Income = Sales Revenue - Variable Cost - Fixed Cost

or

Net Income = Contribution Margin - Fixed Cost

where,

Net Income = $80,000

Contribution Margin per unit = $3.50

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Contribution Margin = Net Income + Fixed Cost

$3.50x = $80,000 + $100,000

$3.50x = $180,000

Dividing the above equation by $3.50 we get

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x = 51,429 units

Hence 51,429 number of units must be sold to generate the net income of $80,000.

3 0
3 years ago
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