Question

Nivea works for Bonbon, a fair-trade chocolate company based in California. In addition to being recognized for the delicious, low fat treats the company manufactures, Bonbon is also known for fair labor practices at its factories. When interviewed, 83% of the company's loyal customers said when they couldn't find Bonbon products for purchase in local stores, they ordered them online rather than buy substitute products.
Which type of brand loyalty is illustrated here?
Select one:
a. ​brand preference
b. brand competition
c. brand insistence
d. brand recognition
e. brand name

Answer 1

Answer:

c. brand insistence

Explanation:

Since in the given situation it is mentioned that the 83% of the loyal customers could not find the bonbon products at local stores so they will ordered online instead of purchasing the substitute goods as in the brand insistence refer the stage of the brand loyalty where the purchase would accept no alternatives and they will search for the particular brand only