Answer:
Innovation helps your business or service to stand out and be noticed by the consumer. Wow Momo was innovative b/c they put a kiosk in a Spencer's store. It was the first Indian food store that sold out of a Spencer's.
Explanation: Innovation, or creating a new experience for the consumer is one of the key ingredients of sucess.
pentatonic scales are never used in popular music is the answer
for example ariana grande used the pentatonic scale in most of her songs