1. Consumer behaviour ends up impacting the quality of life by letting the consumers, purchase or acquire whatever product or service they want
2. Consumerism influences the economics of both Canada and the US, it reflects some common values that shape the economic needs of both countries
3. Marketing campaigns can influence consumer behaviour because they elicit reactions and end up utilizing imagery
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The best answer to finish your sentence would be your second option: The citizens elect people to represent them in government.