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BigorU [14]
3 years ago
12

One characteristic of a run-of-paper (ROP) advertising rate to a newspaper:____.

Business
1 answer:
beks73 [17]3 years ago
8 0

Answer:

a. is that the advertiser has no control over where the ad appears in the newspaper.

Explanation:

Run-of-paper (ROP) is another term for advertisement in the newspaper. The main feature of this type of advertisement is that it costs very low and the ad can be placed anywhere on the paper.

The ad is placed by the editors and publishers where they believe it would be best suited in the paper. This means that the advertisers have no control over where the ads are posted in the paper. The only option the advertisers have is to decide on the size of the ad.

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